"The most powerful shift doesn’t come from changing who you are — it comes from finally becoming all of who you are.

That’s the essence of Areté — a word that speaks to excellence, and fulfilling one’s highest potential. My Arete Coaching was born from this very belief — that real growth begins when we align with who we truly are."

Five years ago, I made a decision that changed everything — I stepped into the world of coaching. Since then, I’ve had the privilege of doing what I love most: helping people discover their potential, and create a life that feels truly aligned with who they are.

My background is rooted in the corporate world, where I spent over 13 years building a strong foundation of strategic thinking, discipline, and professionalism. It was a dynamic and valuable chapter. But beyond the structure and results, I always felt a deeper calling — to connect with people, to be part of their growth, and to help turn their visions into reality.

That inner drive led me to make a bold shift. I wanted to have a more personal, lasting impact. The transition from corporate leadership to coaching was not just a career change — it was a natural evolution. One that allowed me to channel everything I’ve learned and everything I am into work that truly reflects my values....

Because here's the truth: your next move is always more important than your last misstep. And if you’ve ever wondered, “Is real change possible?” — the answer is "YES". You simply have to choose your path — and walk it with courage.

Your growth is in your hands. And when you’re ready, I’m here to walk beside you.