Why

ARETÉ?

A Story Of Courage, And Choosing To Make A Meaningful Difference — One Conversation, One Transformation, One Human At A Time

"The most powerful shift doesn't come from changing who you are — it comes from finally becoming all of who you are."

That's the essence of Areté — a word that speaks to excellence, and fulfilling one's highest potential. My Arete Coaching was born from this very belief — that real growth begins when we align with who we truly are.

Five years ago, I made a decision that changed everything — I stepped into the world of coaching. Since then, I've had the privilege of doing what I love most: helping people discover their potential, and create a life that feels truly aligned with who they are.

My background is rooted in the corporate world, where I spent over 13 years building a strong foundation of strategic thinking, discipline, and professionalism. It was a dynamic and valuable chapter. But beyond the structure and results, I always felt a deeper calling — to connect with people, to be part of their growth, and to help turn their visions into reality.

That inner drive led me to make a bold shift. I wanted to have a more personal, lasting impact. The transition from corporate leadership to coaching was not just a career change — it was a natural evolution. One that allowed me to channel everything I've learned and everything I am into work that truly reflects my values...

Because here's the truth: your next move is always more important than your last misstep. And if you've ever wondered, "Is real change possible?" — the answer is "YES". You simply have to choose your path — and walk it with courage.

Your growth is in your hands. And when you're ready, I'm here to walk beside you.

Simona Stefanova
Credentials

Experience You Can Feel, Credentials You Can Trust

Credentials

Coaching is not only my passion — it's a practice I've committed to with the same depth, discipline, and integrity that guided my corporate career.

Everything I offer is grounded in proven training, globally recognized credentials, and a clear ethical framework.

  • Associate Certified Coach

    A globally recognized credential from the International Coaching Federation (ICF), built on coaching hours, professional supervision, and a strong foundation of ethical practice.

  • Active ICF Member

    Committed to coaching excellence, ethical guidelines, and lifelong learning.

  • European Business Competence*Licence

    An internationally recognized certification in General Management.

  • Master's In Business Administration

    A strong business background that adds structure, strategy, and perspective to every session.

"If Something In This Story Speaks To You — If It Feels Familiar, Honest, Or Like A Path You're Ready To Explore — Then Let's Begin. Together, We'll Shape The Next Chapter Of Your Life With Clarity, Courage, And Intention."